WHY ICELAND BETHNAL GREEN THINK THEIR CUSTOMERS ARE STUPID

London's East End Guard Dog

ICELAND BETHNAL GREEN IS GETTING MORE LIKE TESCO

bethnal-green-3-5-15-032Iceland, Bethnal Green

Why is Iceland, Bethnal Green starting to go down the line whereby they think their customers are stupid.

I stopped buying much in Tesco’s because they were working price ‘cons’ left, right and centre under the guise of marketing, for example, increasing the price of an item and then selling it at the ‘Special Price Of ……..’ thereby hiding the price increase and making the customer believe they are getting some special deal. Sadly Iceland is now going down the same line.

The clearest example is the price of portions of Uncle Ben’s 2 minute rice. Until now they, along with other similar rice products were selling for £1 per pack. All of a sudden, all of the £1 rice packets, regardless of brand, are mysteriously removed from the shelf, and a display appears near the check-out whereby if…

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